Qualitative Methodology and Grounded Theory in Property Research

Much of the research published in the property discipline consists of work utilising quantitative methods. While research gained using quantitative methods, if appropriately designed and rigorous, leads to results which are typically generalisable and quantifiable, it does not allow for a rich and in-depth understanding of a phenomenon. This is especially so if a researcher’s aim is to uncover the issues or factors underlying that phenomenon. Such an aim would require using a qualitative research methodology, and possibly an interpretive as opposed to a positivist theoretical perspective. The purpose of this paper is to provide a general overview of qualitative methodologies with the aim of encouraging a broadening of methodological approaches to overcome the positivist methodological bias which has the potential of inhibiting property behavioural research.